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Customer Centric

Customer-Centric Revenue Management

Revenue Management

Customer Centric

Find that the CCRM is a business method. It is used with software systems in which companies optimize the value of transactions with the customers. The use of CCRM is used in the hospitality field. The hospitality field includes hotels, resorts, and spas to name a few. These companies focus on the customer's experience and strive to deliver the best service. It helps with profitability and the relationships with c​​ustomers. It helps with customer-centric revenue management.

Marketing Management Plan for IG Industry Hospitality can help within the marketing plan for IG industry because it focuses on the customer's needs. Marketing within the management plan is a part of the important marketing plan. The marketing plan includes the marketing mix, customer-centric revenue management.

How customer-centric revenue management is used in the hospitality field is great for the hospitality field because it helps with customer satisfaction. This will help in many areas with the relationships with customers and increase customer satisfaction. The use the of CCRM helps with the hospitality field marketing plan.


Schoolcraft, William. Your Fertility. Your Family.: The Many Roads to Conception. Savio Republic, 2019.

Understanding Hospitality Law - Doblespacio.Uchile.Cl, doblespacio.uchile.cl/display?rackid=I95b061&FilesData=Understanding-Hospitality-Law.pdf. Accessed 31 Aug. 2023.

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