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icon Case Study: Tech Tools, Their Use & Implementation Part 2

Tech Tools, Their Use & Implementation

In order to ensure easier contact with all stakeholders, connect on the G-suit as it allows most forms of communication in an easy way. The implementation of the G-suite into the organization as a communication tool is one of the best ideas the managers or supervisors of the organization may adopt in the organization (Loonam & O'Regan, 2022). The G-suite allows for easier and faster communication within the organization. The tool has a compilation of messages, calls, shared calendars, and emails all in one. G-suit makes it easy to assess customer needs (Khatwani, & Srivastava, 2018). The tool makes it easy to determine what consumers want through compliments.

Tech Tools, Their Use & Implementation

Web conferencing tools are important in ensuring that every employee is participating in the productive activities of the organization. Web conferencing tools allow every member of the organization to participate in corporate meetings and conferences (Vrontis et al.,2022). The tool allows users to conduct business meetings and offer direct support to the customers without necessarily be physically in the same location. Anyone who has attended the meeting may become the chief presenter since control of the meeting can be diverted to different users.

Employee engagement is one of the organizational practices among the employees that leads to higher organizational productivity. The engagement in the organization may be measured by a combined assessment of employee participation both during web conferencing and G-suite meetings (Huber,1982). Observing the turn up of the staff members during the web conference meetings and how they participate during the meetings. Engaged employees will always feel free to discuss with their fellows and they will always enjoy the company of each other during the interactions. Observing the participation patterns of employees during G-suite interactions may give a clear picture of whether the staff members are engaged or not and to which magnitude are they engaged.

LinkedIn is one of the mobile apps that give individuals an opportunity to perform leadership activities. LinkedIn allows an organizational leader to connect to other staff members or employees, and get a chance to give directives on how specific organizational activities may be conducted perfectly. The leaders may give deeper explanations of organizational activities and what they expect from the employees. The mobile app gives individuals the opportunities to perform their duties as leaders. The tool may also be used to address clients when marketing products (Vlačić et al.,2021). Through the technological tool, the organizational leaders get a chance to explain the importance of their products and how they work.


Technology has led to an easier and faster way of conducting business and organizational practices. One may conduct an organizational activity effectively at their venue of choice. Managers are able to communicate to their employees simultaneously and receive responses from all the employees immediately through the use of technological tools such as G-suite. Through the use of technological tools such as web conferencing, organizational leaders are able to conduct online meetings and assess individuals and how they perceive the organization through the responses they give and how they behave generally during the meetings. Anyone who has attended the meeting may become the chief presenter since control of the meeting can be diverted to different users.


Huber, G. (1982). Organizational information systems: Determinants of their performance and behavior. Management science, 28(2), 138-155.

Khatwani, G., & Srivastava, P. R. (2018). Impact of information technology on information search channel selection for consumers. Journal of Organizational and End User Computing (JOEUC), 30(3), 63-80.

Loonam, J., & O'Regan, N. (2022). Global value chains and digital platforms: Implications for strategy. Strategic Change, 31(1), 161-177.

Vlačić, B., Corbo, L., e Silva, S. C., & Dabić, M. (2021). The evolving role of artificial intelligence in marketing: A review and research agenda. Journal of Business Research, 128, 187-203.

Vrontis, D., Christofi, M., Pereira, V., Tarba, S., Makrides, A., & Trichina, E. (2022). Artificial intelligence, robotics, advanced technologies and human resource management: a systematic review. The International Journal of Human Resource Management, 33(6), 1237-1266.

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